Track online booking usage with Google Analytics 4

With the help of Google Analytics 4, you can easily track your clients' actions while booking online using the Booxi booking widget, and see how often they completed or abandoned the booking and at which steps.

Requirements

Before using Google Analytics, you will need the following:

A valid Google account
Sign up to Google Analytics
Your Google Tag ID (aka measurement ID)

If you haven’t created a google account yet, please consult this page for instructions. Once your account has been created, follow these instructions to sign up to Google Analytics, create a Google Analytics 4 property and create a data stream. Finally, follow these instructions to locate your Google Tag ID “G-XXXXXXX”. Make sure to copy your Google Tag ID at the end of the setup process, since it will be needed to configure the booking widget.

Configuring Google Analytics 4 with Booxi

First, make sure the following script has been included in the <head> tag of your webpage. Make sure to add the Google Tag ID "G-XXXXXXXX" at the end of the yellow line.

When including “booknow.js”, remember to select the URL based on your hosting region.

North America	Europe
www.booxi.com	www.booxi.eu

<head>

<script src="https://www.booxi.com/api/booknow.js" async=""></script>

<script src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX"></script>

</head>

Then, add the code below to the booking widget code. Do not forget to add your API key.

<body>

window.dataLayer = window.dataLayer || [];

function gtag() { window.dataLayer.push(arguments); }

gtag('js', new Date());

gtag('config', "G-XXXXXXXX");

var bnHandler = null;

window.bxApiInit = function () {

bnHandler = booxiController.configure({

apiKey: "YOUR_API_KEY_HERE",

googleTag: gtag

});

};

</script>

</body>

At this point, the booking widget is configured and ready to send events to Google Analytics using the GA4 standard.

What Booxi will send to Google Analytics

Booxi will automatically log the user’s actions as events.

**Booxi doesn’t send any personal data during this process; user confidentiality is preserved at all times.

Data is sent to Google Analytics using the following Google Analytics 4 data model:

Event Name :
- Parameter 1 : value
- Parameter 2 : value

Therefore, users’ actions will have 2 parameters associated with it:

Event generated by the user :
- book_now_event_label - containing the value of the selection made by the user.
- booxi_app : “Book Now” - this value won’t change, and can be used for filtering.

Each value returned by book_now_event_label will be prefixed with the country of the store, for instance “CA” for Canada. This can be useful for stores being located in several countries.

Here’s an example of how selecting a category will be reported in Google Analytics:

book_now_select_service
- book_now_event_label : “CA Massage”
- booxi_app : “Book Now”

Here are the events the booking widget will log along with their associated event label value.

Event	Description and value returned in “book_now_label_event”
book_now_opened	Name of the application having opened. “Book Now Widget”
book_now_select_category	Name of the category selected.
book_now_select_service	Name of the service selected.
book_now_select_staff	Name of the staff selected, if the service configuration requires a staff selection.
book_now_select_date	Date of the requested booking “Open booking” (ie client availability) “Calendar date” (ie specific date selected)
book_now_select_time	A time slot has been selected requested booking “Time interval” (ie 8:00 - 9:00)
book_now_user_form_submit	Indicates the user provided its contact information during booking. “User Info Submit” (ie first name, last name…)
book_now_booking_requested	Indicates a booking requiring assignment requested. “New appointment” (ie staff needs to approve)
book_now_booking_complete	Indicates an approved booking was submitted. “New appointment”
book_now_send_rental_request	Indicates the submission of a new rental request. “New Rental event”
book_now_select_rental_resource	Name of the requested resource, applicable only for rentals.
book_now_booking_request_fail	An error occurred during the booking process.
book_now_form_validation_error	An error occurred while validating a user’s data. “User Info Submit” (ie invalid address, phone number…).
book_now_close_book_now	The booking widget has been closed “Booking Canceled” when “X” got selected “Booking Complete” after completing a booking.

How to Access the Data Reported to Google Analytics

Using the Google Analytics account you created previously, go to Reports > Realtime to see the events being logged as bookings are being made. See this Google reference on how to use Real time reports.

Events reported by the booking widget are custom events, which means that you will need to create a custom dimension to report on these events, and build more advanced reports. Read this Google article to learn how to create custom dimensions and build reports.